Hello, I’m Ana!

Woman in blue shirt posing in front of green leaves

I specialize in creating vibrant gatherings that strengthen communities and drive economic growth.

My Approach

Collaborative

I believe in the power of collaboration to create exceptional experiences. As an extension of your team, I immerse myself in your vision and goals. I work closely with you to develop a community experience that not only reflects your brand but exceeds your expectations.

Curatorial

I believe that each community I work with has unique assets and stakeholders which, if engaged creatively, can make your event a one-of-a-kind experience while meeting or exceeding multiple strategic goals.

Sign for Talent Harvest Festival with arrow pointing forward, crowded outdoor event in background.

Talent Harvest Festival

I revived and recalibrate this beloved community event to bring in record numbers and infuse new energy into downtown Talent post-Almeda Wildfire devastation.

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Recent Projects

Rogue World Music Festival

A one-of-a-kind music festival that combined music, dance, storytelling, workshops, and visual art, spanning 3 communities.

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Talent Craft Crawl

Combining makers of small-batch, artisanal goods or art with local wineries, craft breweries, and distilleries, this is not your average vendor market.

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"Ana is innovative and extraordinarily organized. Her work is goal-oriented, outcome driven and experience-centric. She is a seasoned expert who delivers on the vision.”

Darby Ayers-Flood, Talent Business Alliance Executive Director

Two women performing a traditional Mexican folk dance in colorful dresses from the state of Michoacán.

services

  • Let me help you:

    • Assess/revise/update a strategic plan for unintended outcomes, best practices, potential risks, under-used assets.

    • Envision a new event that serves multiple sectors, meets local community need, & implements multiple action items in your strategic plan.

    • Assess/revise/update an existing event to improve alignment with desired outcomes.

    • Research your market, your community needs & assets, current trends, funding models, and more.

    • Engage & activate stakeholders &/or community partners.

    • Chairing Planning/Steering committees

    • Staff guidance/support while using Project Plan Tool Kit.

    • Artist curation support: research, outreach, contracting, fee negotiations, etc

    • Vendor curation support: vendor fee research, outreach, curation rubric, etc

    • Activity curation support: research, outreach, etc

    • If this is a repeating event - assessing the outcomes for future improvement. I want this community offering we’ve co-created to be sustainable, repeatable, and ready for your team to own by the time the 2nd production timeline begins.

    • Updating your Project Plan tool kit

  • Let me create a comprehensive project plan and management tools for your team, including any/all of the following:

    • Initial Project funding plan

    • Stakeholder & Community Partner Outreach/Engagement plan & timeline

    • Overall Project timeline & implementation actions

    • Marketing plan, timeline & implementation steps

    • Communications plan, timeline & implementation

    • Logistics plan. timeline & implementation

    • Curation plan (Artists, Vendors, Services, Activities, etc), timeline & implementation

    • Volunteer needs assessment, outreach, acquisition, & coordination plan, timeline & implementation

    • Reporting metrics: when/how to capture them

    • Updating your Project Plan post-event for next time.

    This process can include working with your team, including boards of directors, a planning or steering committee, and/or staff.

  • Direct oversight/support of your team as your Project Plan is implemented, ensuring that timelines are maintained, all aspects of the project are fully realized, data-tracking for final reporting is maintained, and no details are lost.

  • My team implements the Project Plan for it’s inaugural production, from start to finish.

  • A comprehensive “workbook” and support materials to implement every step of your Project Plan from start to finish. Perfect for use the first year if your team is implementing the Project Plan and for entities that want to ensure that their future production of the event are seamless.

    It can include any/all of the following:

    • Overall Project timeline

    • Overall Project task tracking tool

    • Marketing timeline

    • Marketing task tracking tool

    • Marketing copy templates

    • Marketing graphic templates

    • Communications timeline

    • Communications task tracking tool

    • Communications copy template

    • Logistics timeline

    • Logistics task tracking tool

    • Curation timeline (Artists, Vendors, Services, Activities, etc)

    • Curation communications copy templates (Artists, Vendors, Services, Activities, etc)

    • Artists, Vendors, Services, Activities, etc acquisition forms

    • Volunteer outreach, acquisition, & coordination timeline

    • Volunteer acquisition forms

    • Volunteer outreach, acquisition, & coordination communications copy templates

    • Follow-up survey forms (vendors, artists, stakeholders, community partners, etc)

    • Event map templates

    • Legal form templates

      • Independent contractors (this includes artists)

      • Liability waivers

      • Photo Release forms

Get in Touch!

Schedule a free 1:1 60-minute introductory session with me to discuss your vision.

crowd at outdoor concert with hands raised

"Ana is an incredibly talented communicator and facilitator.  I have learned so much from her over many years and always amazed at the skill and grace she has working with different personalities and navigating through difficult conversations.  I would highly recommend her for any situation that requires skilled leadership, poise, and thoughtfulness.”

Lonny Flora, Ashland Parks & Recreation Commission Recreation Manager

FAQ

Sign at outdoor market saying 'Talent Craft Crawl More Vendors This Way' with background tents and greenery.
  • Let’s see if my services are what you need. We'll start with a free 60-minute consultation to determine your goals and need.

  • Planning and producing an effective event takes time. Timelines depend on the project, but I generally dedicate 6 to 12 months to each client, with the possibility of an extension based on my availability.

  • Pricing is based on both the project's scope and your desired timeline.

    I do offer sliding scale fees for nonprofits based on event size, and desired services.

Infographic showing event production services with cost estimates. Left side features conceptualization, adjustment, and summits priced at $1,000. Right side describes full event production by AB Consulting, costing $20,000+. Center highlights event planning and project management as mid-tier services.

about me

I love bringing people together.

Drawing from over 12 years of experience producing large-scale events throughout Southern Oregon, I specialize in creating vibrant gatherings that strengthen communities while driving economic growth. With my dual experience working in both the nonprofit and local government sectors, I bring a unique perspective to community engagement through that combines artistic vision with practical implementation. My approach focuses on discovering a community's hidden assets and weaving them into memorable events that draw thousands of attendees while serving multiple community goals. I'm passionate about developing strategic partnerships and sustainable funding models that ensure these events not only succeed but grow meaningfully year after year, creating lasting positive impact for the communities I serve.

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